Ramona Furter
AI Business Transformation Coach · Application for Henkel, Dubai (req86039)
AI Project Lead with 10+ years in product, venture and growth leadership. I work hands-on with Generative AI and Large Language Models daily: I lead AI business models at Swiss Post, build AI agents and automations with low-code tooling myself, and coach as a certified coach. My track record is measurable commercial value: conversion, funnel and adoption numbers, not slideware.
Core skills
Generative AI & LLMs: Claude, ChatGPT, Microsoft Copilot, Gemini AI agents & automations: agent workflows, n8n, low-code integration, prompt engineering Coaching & workshops: certified coach, team coaching, trainee development Business: stakeholder management, process improvement, go-to-market, KPI and adoption measurement, governance
Experience
AI Project Lead, Business Development · Swiss Post, Zurich
Jan 2026 until now- Lead AI-driven business models end to end: opportunity assessment, prioritised roadmap with KPIs, build-versus-buy decisions, delivery from concept to launch.
- Turn Generative AI ideas into go-to-market plans and new revenue for a large enterprise organisation.
Senior Product Manager, Lead E-Commerce · Ifolor Group, Zurich
Oct 2024 to Jul 2025- Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout step rate through research, A/B testing and analytics; led a cross-functional team and external agencies.
Lead Project Manager · Brixel, Zurich
Jun 2023 to Sep 2024- Owned partnerships with UBS and Baloise as the bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, Founding Team · WePractice (Migros Group)
Mar 2020 to May 2023- Founding team of a health venture: two funding rounds, growth to 10 locations, 23 people, 170+ customers; 1000+ client matches in year one from a hypothesis-driven go-to-market.
Growth & Venture Builder · Sparrow Ventures, Zurich
Sep 2019 to Sep 2022- Built growth and go-to-market for several internal startups, from validation to scale-up; experimentation to lift conversion and cut acquisition cost.
Intrapreneur, Innovation · Die Mobiliar, Bern
Jan 2017 to Aug 2019- Took market pilots from MVP to launch (Smide, XpertCheck, Lizzy); coached cross-functional teams, ran market experiments, and selected, trained and assessed master trainees.
Earlier career · FMCG product marketing and finance
2005 to 2016- Trade and product marketing at Promena, Cruspi and Domaco; accounting at Kuoni and AMAG; commercial apprenticeship at Bridgestone. 20+ years of working life in total.
Founder · Pedal Peak (own venture, live)
2023 until now- Cycling platform built end to end with AI tooling (Claude-based agents, SvelteKit, Cloudflare, n8n automations, Strava API). Real users, real operations: my hands-on lab for AI agents and workflow automation.
Education & certifications
Certified Mental Health Coach · IPC Academy Zurich · 2021
CAS Digital Marketing · HWZ Zurich · 2020
CAS Innovation · BFH Bern · 2017
Apprentice Trainer Course · Zentrum Bildung Baden · 2015
BBA Business Administration · Zentrum Bildung Baden · 2015
Languages
German native · English fluent (C1) · French conversational (B1)
Interests: cycling and bikepacking (I run a cycling platform), tennis, diving, travel.